What We Stand For

Embodied in our product and our brand is a dedication to growing our business with integrity. Of course, anybody can say that, but we believe our actions speak louder than our words. We are always thrilled to engage with our customers, suppliers, or hecklers, to get a better perspective on how we can advance the following values:

Scientific Inquiry

We deeply believe that human progress is grounded in a spirit of rational and scientific inquiry. What works for the human body, and what works for our ecosystems? While we may discuss topics where there is not yet a consensus, we never want to approach a topic with an inherent bias, or talk our own book. 

Lifecycle and Systems Thinking

Everything you eat - everything - causes damage to the environment. The fertilizer, pesticide, land-use impacts, water, carbon emissions, associated with producing food, plus the packaging, transportation and logistics necessary to bring that food to you, are at the heart of our environmental crisis. As humans, however, we need to eat, and our bodies demand certain nutrients to thrive. We pledge to tell the story of how we got here as a society, and why we think calamari jerky is actually a pretty good choice for the environment, when compared to other protein jerky products. We do not claim to be perfect, and are constantly thinking about changing our operations to have less of a negative impact on ecosystems.

Transparency

We always strive to be upfront with customers about what we are and are not. If you don't like seafood, don't need a shelf-stable protein source, or are a vegan, we are not for you! If you have allergies to alliums, nightshades, or shellfish, likewise (we can recommend some amazing jerky brands that may cater to you! just email us!). We will never misrepresent who we are and what our product is.